Yamaha blue square in Bangalore has opened Blue Square, a concept-driven showroom that incorporates the business’s “racing DNA,” according to the two-wheeler manufacturer. It is governed by Yamaha’s “The Call of the Blue,” a programme that was launched last year and has expanded thanks to two crucial elements: experiences and products. The firm wants to maintain this momentum by redesigning the consumer experience throughout all of its showrooms, aided by aesthetics and an atmosphere supported by Yamaha two-wheelers.
The phrase “Blue Square” refers to the brand’s history in international races, the “square” alluding to a “one-stop buying junction” and the “blue” to Yamaha’s racing heritage. The purpose of this effort is to provide a communication hub that will enable customers to access a range of information as well as accessories and clothing. The record management interface, which would digitally log all customer records, will be another standout feature.
Customers will also be able to obtain product brochures by scanning the QR codes on the vehicles, among other things. In addition, a cafe will be available for patrons to unwind and converse.
In addition to Blue Streaks, which provides prompt customer service, Yamaha highlighted that it will also arrange touring programmes with a riding advisor.
In keeping with the Yamaha philosophy, Yamaha blue square in Bangalore serves as a one-stop shop for all of the motorcycling requirements of consumers. The Blue Square store was created to give clients access to and an understanding of Yamaha’s racing heritage. Customers can interact with the Yamaha Blue Streaks rider community through the showroom. Customers can interact with other riders who share their interests thanks to the strong network of Yamaha aficionados.
According to the Yamaha philosophy, Blue Square Showroom serves as the customer’s one-stop shop for all of their bicycling needs. Customers may learn about and connect with Yamaha’s racing heritage at the Blue Square showroom. Additionally, the showroom serves as a venue for clients to interact with the Yamaha Blue Streaks rider group. Customers may connect with other like-minded riders thanks to this vibrant network of Yamaha aficionados.
Although it is still in its infancy in our nation, the Blue Square dealer model will soon become the standard for all Yamaha dealerships across the country. Plans are in motion to ensure that all Yamaha dealerships around the country are transformed into Blue Square ones in about three years.
In the future, the business intends to sell all products through a single type of dealership. When Yamaha does introduce its first electric vehicles, they will all be sold in Blue Square dealerships side by side with the current selection of small-capacity two-wheelers.
Yamaha has also stated that digital customer records will be kept at the Yamaha blue square in Bangalore. By scanning the QR codes on the vehicles, buyers would be able to digitally download the pamphlets. With timely communication and personalised marketing, the relationship between the dealer and the consumer will be improved. Yamaha also intends to deploy Dealer Management systems and face-scanning systems in the future for improved communication.
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